Jumanji: Welcome to the Jungle instaling

Our activity on the Clapham Colossus was the perfect environment to appeal to a wide cross section of audiences whilst bringing to life the essence of the movie”.īen Maher, Sales & Partnerships Director at JCDecaux said: “Our Clapham Colossus billboard provides a unique opportunity for Sony to make an impactful statement ahead of the launch of the highly-anticipated Jumanji film this holiday season. Stuart Williams Deputy MD & Marketing Director at Sony Pictures UK said: “Jumanji: Welcome to The Jungle is packed full of fun, action and adventure for cinema audiences of all ages. This media installation will run throughout December and will be accompanied by nationwide media spend across roadside and in malls throughout the UK until 17th December, ahead of the film’s release on the 20th December in the UK. It is located alongside the train tacks at Clapham Junction, a station which sees 2,000 trains pass through every day and has a 1.1 million weekly footfall (Route). This particular campaign will be one of the tallest special builds that JCDecaux has ever done, with the character cut outs standing at 6m tall, and the Jumanji logo cut out at 14.5m wide by 5m tall. The film title also has halo lighting behind it, bringing to life the Jumanji title during the evenings. The backlight billboard, which is the biggest in Europe, features giant, 2D cut outs of the film’s main actors: Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan, as well as the Jumanji logo. Sony Pictures has launched a new campaign with JCDecaux, the UK’s number one Out-of-Home advertising company, to bring its latest film: ‘Jumanji: Welcome To The Jungle’, to life using the Clapham Colossus billboard.

Jumanji: Welcome to the Jungle instaling